Breakout 4b: Expertise in Your Ears: a Rough Guide to Podcasting

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While people are falling over themselves to get excited about video, there’s another content vehicle taking the online world by storm; podcasting. And, despite being 15 years old, the medium continues to flourish. In fact, more Americans listen to podcasts on a weekly basis than go to the movies, the average listener subscribes to six shows and 85% of listeners take in the whole show – the kind of low drop-off rate you’ll never get with video.

But, when it comes to Higher Education, the sector still seems somewhat hesitant to get involved, despite being blessed with some of the best stories to tell, and the most informed storytellers to tell them. Higher Education podcasting has the potential to vastly improve research dissemination, public engagement, career support and even student recruitment, yet there aren’t that many examples to hold up as good practice.

Join Dave, a presenter of three podcasts and subscriber to many more, to understand why podcasting should be on your agenda. You’ll get some inspiration to start your own show, guidance on how to make something brilliant without the need for a big budget and we’ll even have a go at creating some audio right there and then!

Key takeaways

1. A clearer understanding of the business case around podcasting and the opportunities it offers
2. A tonne of ideas and inspiration for a show and a load of useful resources to take away
3. Experience of creating audio

Breakout Session