Keynote: Mike Petroff, Harvard University

State Room Main Theatre

“Developing a Distributed Content Strategy: Where are we now, and what’s next?”

How do you compete in a digital world that is constantly splintering into new platforms? A recent study found that 63% of publishers indicate they are concerned about distributed content, but only 27% of publishers have a plan to address distributed content.

In this keynote, Mike will discuss how Harvard thinks strategically about distributed content models, storytelling on multiple platforms, voice and tone, and measurement. See recent examples, learn how to take advantage of new content formats, and build more agile workflows!

Keynote