Abbigail Ollive

Deputy Director of Marketing, York St John University

Abbi was born in York and has never really left! Having spent over ten years in Arts Marketing, most recently as Head of Communications for York Theatre Royal, she recently moved into the world of Higher Education taking up the post of Deputy Director of Marketing at York St John University last year.

Outside of work Abbi is a mum to a kamikaze three year old, helps to run her family’s wedding and events business, is a board member of an internationally touring children’s theatre company, an avid baker and trail runner to help offset the cake intake.

My Sessions

Breakout 1c: Relinquishing control: user generated content strategy

Euston Room

Colleges and universities are in a unique position where the user of their product or service is right there at their fingertips. Open the marketing office door, walk to get a cup of tea and you’ll come into contact with dozens of students. So, how can we engage with them to help tell our story? […]

Breakout Session