Head of Social Media Engagement, The Open University
Comms and marketing strategist Amanda Faulkner is currently the Head of Social Media Engagement at The Open University, managing all social media activity and strategy across the university’s Facebook, Twitter, Instagram and LinkedIn accounts with a combined following of more than 500,000. With more than 20 years’ experience leading high profile comms and marketing activity, Amanda is a planning ninja, a strategic content creative and passionate advocate for content as the key to delivering engaging integrated campaigns with the metrics to match. She believes an effective communicator should have a firm grasp of all the tools at their disposal, with social media at the top of that list.
With a smartphone in your hand you can be a storyteller, designer, technologist and publisher all at once. Does this make storytelling easier? And how does it fit with Higher Education? Join The Open University’s social media team for a practical session on creating content for mobile consumption and using your mobile phone to create, […]