Director of Digital Marketing, Cornell University
Ashley Budd is a digital strategist and designer working primarily with higher education and non-profit organizations. Through speaking, writing and research she offers insights into contemporary issues in enrollment, fundraising and communication technology. Ashley is director of digital marketing for alumni affairs and development at Cornell University. Prior to joining the digital team at Cornell, Ashley spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions.
Ashley is the producer of Higher Ed Live, which offers live broadcasts and podcast archives covering innovations and trends in higher education.
If you’re in higher ed, you’re almost always in a campaign. Whether you are marketing to prospective students, raising awareness on campus, or soliciting donor dollars, mapping your campaign plan over the next several months can help lay the foundation for your content strategy. In this workshop, we’ll cover the elements of strong marketing and […]