Associate Director (Student Marketing and Recruitment)
Leeds Beckett University
Charlotte worked agency-side for eight years delivering PR and digital marketing for clients such as the BBC, Department of Health, Yorkshire Building Society, Arla Foods and Welcome to Yorkshire. She moved into HE in 2009 where she initially led communications and alumni & development at the University of Bradford, before becoming Head of Marketing and Communications. She moved to Leeds Beckett in 2014, where she is responsible for UK student recruitment, access and widening participation, market intelligence, student marketing and digital experience and engagement.
She has implemented market segmentation and website personalisation across all markets. In 2015 Leeds Beckett won ‘Best Website’ at the HEIST awards and over the last year, Beckett has won five awards for their use of paid search and digital personalisation. In 2017 Leeds Beckett developed a chatbot which helped increase Clearing enrolments by 18% and technology continues to be at the heart of their strategy.
A panel discussion on the topic of informing and implementing personalised content. In this session delegates will hear from three sector experts on their approach to personalisation, ending with an opportunity for the audience to pick the brains of the panellists in a facilitated Q&A.