Head of Strategy, Pickle Jar Communications
Ellie is the Head of Strategy at Pickle Jar Communications where she has worked for the past three years. At Pickle Jar, Ellie helps develop strategies for clients who need support with social media, content marketing and website projects. She also runs workshops and training sessions, conducts audience research, and helps with content planning and social media management. Before joining Pickle Jar, Ellie spent a year working in the FE sector at Birmingham Metropolitan College, and eight years in the Communications Office at the University of Warwick.
How can we know that our content is doing its job? First, we need to know what job we want it to do, then we can measure its performance. In this session, we look at tools and techniques to measure the impact of content and give us the data and insights that can help us […]