speaker-info

Jane Van de Ban

Web Content Manager, Birkbeck, University of London

Jane Van de Ban is Web Content Manager for Birkbeck, University of London, where she leads a digital content team responsible for redeveloping the website, alongside Birkbeck’s expert technical web team.

With more than 20 years’ experience working for the University of London, first in print publications and then in web, Jane has particular expertise in how to deliver content that meets student needs. An active networker, Jane has also introduced successful collaborative methods of working both to improve efficiency and transparency for Birkbeck. Plus she has provided numerous presentations and training sessions to both staff and students.

In her spare time, she likes to make clothes from vintage sewing patterns.

My Sessions

Breakout 2b: Telling the Birkbeck Story: How Customer Journey Mapping Helped us Develop our New Approach to Content

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The quality of prospective student experiences can have wide-ranging impacts, most obviously on recruitment but also more widely on reputation and retention. In an age where digital pervades everything, the challenge of ensuring great experiences is more important, and more complex, than ever. Universities therefore need to be able to analyse and shape student experiences. […]

Breakout Session
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