Marcus Lillington is a consultant at, and founder of, digital agency Headscape. He has over 20 years experience helping clients to do the right thing with their websites and other digital assets. Headscape’s work with over thirty higher education institutions has led to a deep understanding of the characteristics and complexities of the sector. Marcus has co-hosted the long, long-running, award-winning Boagworld web design podcast for nearly fifteen years – over 400 episodes.
The quality of prospective student experiences can have wide-ranging impacts, most obviously on recruitment but also more widely on reputation and retention. In an age where digital pervades everything, the challenge of ensuring great experiences is more important, and more complex, than ever. Universities therefore need to be able to analyse and shape student experiences. […]