Vice President, Digital Strategy
Purdue University Alumni Association
Martin has spent the last 27 plus years working for a variety of design groups, and companies, in several creative roles. The last 12 years of his career have been with Purdue University focused on enhancing the web, social and mobile presence for the College of Engineering from 2005 to 2009, and the University from 2009 to 2017.
Since introducing the latest strategic framework for the university websites in 2014, Purdue has increased its website sessions from 8 million to 37 million, and become the 1,147th most popular website globally (via Alexa rankings). In 2017, Martin joined the Purdue Alumni Association to lead digital strategy for the association.
Martin is on the Board of Directors for HighEdWeb, a professional association for digital professionals, and has spoken at several national conferences on topics around social media giving and crisis communications, and using data to improve website user experiences.
A panel discussion on the topic of informing and implementing personalised content. In this session delegates will hear from three sector experts on their approach to personalisation, ending with an opportunity for the audience to pick the brains of the panellists in a facilitated Q&A.