Mike Atherton is a content strategist at Facebook. He has twenty years of experience in designing digital products and the teams who create them. Formerly the Head of UX for Huddle, a lead designer for the BBC and a design instructor for General Assembly, Mike is passionate about helping organisations realise their digital ambitions. When not making Facebook easier to use, he organises conference events about information architecture.
Content wants to be connected. Understanding how subjects concepts and ideas are related is how we build understanding. The richer our connections, the greater our perspective. Content strategy gets the right content to the right people at the right time, wherever they are. So content must be available everywhere, pushed out to the edges of […]