Mike Petroff

Content Strategist
Harvard University

Mike Petroff is a digital content strategist at Harvard University, where he works to connect stories, data, and action through the University’s digital and social channels. His role is focused on finding innovative and effective ways to bring Harvard stories to the world through digital platforms.

Before joining Harvard University, Mike led web marketing and content development for the Admissions Office and online recruitment efforts for Emerson College. He also led the College’s first social media strategy implementation.

My Sessions

Keynote: Developing a Distributed Content Strategy: Where are we now, and what’s next?

Euston Room

How do you compete in a digital world that is constantly splintering into new platforms? A recent study found that 63% of publishers indicate they are concerned about distributed content, but only 27% of publishers have a plan to address distributed content. In this keynote, Mike will discuss how Harvard thinks strategically about distributed content […]