Executive Director of Marketing and Communications
Indiana University of Pennsylvania
Mike is Executive Director of Marketing and Communications at Indiana University of Pennsylvania. He used to be an English professor and wrote about people like James Joyce and Gertrude Stein. Mike has worked for IUP since 1999, and started managing its main website in 2007. Since then, he has overseen IUP’s transition to a content management system and then to a responsive site, put IUP on social media, worked on IUP’s smartphone app and student portal, and managed many other projects. He has been using the term content strategy to describe much of what he does since sometime in 2010.
Mike has presented at eduWeb, at the Penn State Web Conference, online for Higher Ed Experts, and at several varieties of Confab. He designed the Higher Ed Experts course “Web Writing for Higher Ed,” a four-week course on web writing for higher education. He’s also a dad, a musician, and a co-founder of Westsylvania Jazz and Blues Festival in Indiana, Pennsylvania.
You have access to more data than ever before, but is it making your content better? Unless you have a content measurement strategy in place, probably not! This session will walk you through the creation of an effective measurement strategy that supports your existing content strategy. Starting from your goals, we’ll look at techniques you […]