Head of Content Strategy
Royal College of Art
Octavia Reeve is an experienced content strategist with over 20 years’ experience in print and digital content creation and publishing.
As Head of Content Strategy at the Royal College of Art, she leads on strategic direction, working with colleagues to commission and produce multimedia content that supports institutional objectives and delivers behaviour change – including illustrated books, academic publications, corporate marketing materials, content marketing through website, social media and paid channels. She heads up a content production team of writers, editors, designers, production and technical support staff.
Her professional experience combines a deep understanding of all aspects of digital media with editorial expertise, and a thorough knowledge of print design and production. She is currently completing a Master’s degree in Digital Media Culture.
How do you get your organisation on a journey towards embedding content strategy as a defined and controlled discipline? In this session Octavia Reeve, Head of Content Strategy at the Royal College of the Arts, will share experiences of becoming the College’s first lead for content strategy, how she’s established a team, how she’s defined […]