Director of Digital Student Life
University of Lincoln
Tom is an experienced digital marketing and communications professional working in the Higher Education sector with a particular interest in student collaboration and user-generated content. He recently set up the Student Life initiative at the University of Lincoln, which involves a team of students creating a variety of digital content on behalf of the University. This is designed to improve the student experience and engage the student community whilst also enhancing graduate outcomes by providing valuable work experience and material for their portfolios.
Prior to working at Lincoln, Tom was Head of Digital Marketing and Communications at the University of Nottingham and he has also previously worked for organisations such as Rolls Royce, the NHS and the marketing agency Euro RSCG.
With the proliferation of digital channels the challenge of engagement has never been greater for universities and colleges. But the fear of coming across as the dad dancing at the wedding forever hangs over us. Not to mention the ever-increasing competition for students’ time and attention as the amount of content online doubles every two […]