CEO & Content Strategist
Pickle Jar Communications
Tracy Playle is a content strategist with a specialist focus on the education sector.
Prior to founding Pickle Jar Communications, Tracy worked as the Head of Research-TV, an innovative broadcast and digital PR service based at the University of Warwick. Since making the move to consultancy in 2007, Tracy has worked with over 130 schools, colleges and universities in more than 20 countries, helping them to develop their content and digital communication strategies.
As CEO of Pickle Jar Communications, Tracy is responsible for leading a team of content strategists and content creators working on behalf of a range of education sector clients. She also spends her time contributing to thought leadership on the emerging discipline of content strategy in the education sector by blogging, contributing to books and publications, and speaking at conferences.
She is well known for her energetic and passionate presentations, and is invited to speak at conferences around the world about content strategy and emerging communication trends. In 2014 she became the first digital communications specialist in Europe to be awarded the CASE Crystal Apple Teaching Award for her contributions to CASE conferences and workshops in Europe, Asia and Australia. At the time, only 20 other advancement professionals in Europe had received the award in a 20 year history.
Content strategy is a discipline full of contradictions and struggles. We seek control, and yet we find beauty in chaos. We research and analyse, and yet we must also create. We structure and organise, while also fighting against organisational structures. In the struggle that we face amidst the ever-changing backdrop of the education sector, there […]