Creating Structured Content

Gone are the days when we can just think about our digital content as a whole page. For us to really embrace personalisation of content, and make our content super efficient, safeguard our school, college or university from out-of-date content, and plan for omniplatform publishing, we need to break our content down. We need to deconstruct in order to reconstruct content in new and exciting ways that also make our lives easier and our user experiences better. Join us in London for this one-day workshop on 26th October 2017 to advance your content strategy.

What will we cover?

Why adopt a structured approach to thinking about our content?
Persuading others that a structured approach is necessary
Forming connections between our content
Overcoming organisational silos in planning our content approaches
Planning content for publishing across different channels and platforms, online and offline
Understanding content elements, blocks, modules and types
Designing a create once publish everywhere (COPE) approach to content creation
Using content structuring to plan personalised content for your users
Designing personalised content
Understanding the triggers to create a personalised user experience, and planning for them


Where and When?

Thursday 26th October 2017

10:00 – 16:00

etc Venues
Bonhill House
1-3 Bonhill Street 




Your workshop will be facilitated by Tracy Playle, founder of ContentEd and CEO and Chief Content Strategist for Pickle Jar Communications.
Find out more about Tracy here.  



£250 + VAT per person if booked by or on 15 September 2017
£300 + VAT per person if booked after 15 September 2017 

Please refer to our workshop terms of booking for our booking and cancellation policies.   


Contact the ContentEd team with any questions about this workshop.