Developing a Content Strategy for Your school, college or university

Where to begin with developing or advancing your organisation's content strategy? Sometimes it can feel overwhelming with so many things to consider and stakeholders to consult. Join us in London for this this one-day workshop on 21st September 2017 to advance your content strategy.

What will we cover?

What is a content strategy?
Why have a content strategy for your school, college or university?
Persuading others that you need a content strategy
Creating an audience-first approach
Aligning a content strategy to institutional goals
Content structuring and connections (see our full-day content structuring workshop too)
Creating compelling content ideas
Workflow and governance
Making it a living strategy and not a document on a shelf
Rolling it out across your organisation
Testing, measuring and evaluating your content


Where and When?

Thursday 21st September 2017

10:00 – 16:00

etc Venues
Bonhill House
1-3 Bonhill Street 




Your workshop will be facilitated by Tracy Playle, founder of ContentEd and CEO and Chief Content Strategist for Pickle Jar Communications.
Find out more about Tracy here.  



£250 + VAT per person if booked by or on 15 August 2017
£300 + VAT per person if booked after 15 August 2017 

Please refer to our workshop terms of booking for our booking and cancellation policies.   


Contact the ContentEd team with any questions about this workshop.