AI-powered content: beyond SEO to captivate your audience

Farrukh Iftikhar

VP of Sales, Kontent.ai

In this session, we'll delve into the transformative power of AI in content creation and search. Explore how AI-driven search is set to revolutionise how audiences discover your content, moving beyond traditional SEO strategies.

Gain practical insights into harnessing AI tools for content creation. Learn how to leverage AI for idea generation, research, and optimization while maintaining your unique voice and brand identity.

This session is essential for content creators, marketers, and anyone seeking to adapt and thrive in the AI-powered future of digital communication.

Key takeaways

• Understand AI's impact on search and content discovery.

• Learn to use AI tools for effective content creation.

• Stay ahead in the evolving landscape of digital communication.

About your speaker…

Farrukh is a seasoned sales leader with a passion for empowering businesses with the power of digital content.

His 25-year career journey began in software development, where he assisted organisations in transitioning their physical content into digital and involved into providing tools to create and manage content.

This experience ignited his passion for content's strategic role, leading him to consulting and eventually pre-sales roles. Today, Farrukh leverages his well-rounded expertise to lead Kontent.ai's EMEA sales organisation, guiding businesses to unlock the full potential of their content strategy.