ContentEd is a two-day conference (Edinburgh, 27-28 June 2019) that leads the dialogue around the development and advancement of content strategy in the education sector.
Content strategy as a discipline is maturing and evolving all the time. But until now there has been a lack of dialogue specifically addressing content strategy through a single conference format in the education sector in Europe. That’s where ContentEd comes in.
ContentEd is brought to you by the team at Pickle Jar Communications, the leading UK-based content strategy consultancy to the education sector. For over ten years, we’ve been developing content strategies for schools, colleges and universities around the world.
We’ve spoken at and attended excellent conferences globally covering content strategy generally, or covering the topic for the education sector. We wanted to bring that brilliance in knowledge sharing a little closer to home.
In 2017 we launched the inaugural ContentEd conference to a sell-out audience attending from 12 countries across Europe and North America. On 27-28 June 2019, our third conference will continue to expand the ContentEd community from the previous years.
Content strategy is a broad cross-discipline process and practice. When executed well, a content strategy should deliver many benefits to your school, college or university, including:
Through the ContentEd conference, our speakers will address a range of topics to help your school, college or university achieve some or all of these benefits of getting your content strategy right.
The conference will consider the full spectrum of content strategy from editorial and content marketing, to technical considerations. In doing so, the conference will appeal to a range of professionals in and working with the education sector, from marketing officers to developers. And through the topics discussed, we’ll cover a broad range of organisational objectives common to the sector: recruitment marketing, alumni engagement, fundraising, and so on.
Our generous ContentEd 2017 sponsor, Bright Video, captured the thoughts and experiences of our delegates at our first conference.