The Connected Campus: Creating a Content Strategy to Drive Engagement with Your University is Tracy’s first book.
The book explores how content strategy can lead to more meaningful engagement between universities and our audiences. From student marketing to staff communications, content strategy has a foundational role to play in deepening engagement and creating a more effective and efficient university. This book explores the what, why and how.
The Connected Campus draws on Tracy’s expertise, acquired during her two decades working in the sector. Her ideas are also illuminated by case studies gathered from her contacts, clients and friends.
Tracy says: “My intention in writing the book is to capture insights, exercises, frameworks for thinking and examples that you can use in your institution. I hope that this book in some way enables me to help you.”
The book will be launched on Amazon later in the year.
If you’d like to attend ContentEd 2018 to hear Tracy and 25 other content strategy experts speak, book your conference pass today.