Breakout 1B: Service Design 101: a beginners’ guide

University processes are often confusing, disjointed and frustrating, reflecting the siloed nature of organisations – this has a real cost.  This issue is becoming increasingly important as students’ expectations of services grow.

The question is how do you transform an organisation to deliver joined-up experiences?

In this session, you’ll learn what Service Design is and how to work with non-content professionals to streamline services, by using evidence and insight to inform content design and development. We’ll look at this specifically from the uniquely complex world of higher education institutions.

Key takeaways:

Attendees will learn:

1. What Service Design is

2. How you can use it to co-create experiences

3. How process influences content.

Track B: Managing People & Processes