Getting information to the right people, at the right time in the right way without recreating it is a fundamental principle of content strategy. In the last five years, higher education has embraced content strategy; however, few institutions have adopted structured content like other industries. In this session, you’ll learn what structured content is and how it can help you to keep up with the pace of change, help you to focus on things that matter and prepare you for an omnichannel world.
You’ll gain an understanding of:
– what structured content is
– the challenges of building a structured content platform
– how structured content can help your organisation in practical terms