Breakout 4C: Using a research informed approach to content personalisation

Personalisation is high on the agenda and can have a huge impact if done well. But how do you make sure that it is done well for the receiver and that your institution gains a measurable return on investment? Come and understand how Nottingham Trent University have delivered highly engaging campaigns by using a research informed approach to select optimum points during the student recruitment cycle at which to produce personalised content.

Kate Jackson, Head of Digital & Content, NTU will provide case studies for two video projects and one virtual tour project where personalisation was key to success. Vicky Hayhurst, Commercial Director, Revolution Viewing, will support these case studies with insight from RV’s sector-leading research programme which uncovers what prospective students want and need from rich media content right the way through the cycle so that you’ve got the theory and tools to assist with making personalisation work at your university.

Key takeaways:

1. An understanding of how and why personalisation of rich media can have an impact throughout the undergraduate student recruitment cycle.
2. What prospective students really want and need from personalised university content, brought to life by NTU’s project case studies.
3. Hints and tips on how to implement research findings based on RV’s rich media cycle planning tool and real life projects undertaken at NTU.