Ever been frustrated by providing templates and training only to see people still create terrible websites? Every leader who shapes or manages the web presence of a complex organisation wants to deliver a powerful online experience, one that reflects the brand, attracts people and delivers great service at all levels – from the main gateway to the smallest department. If your web presence is larger than what one small team can manage, you’ve probably adopted a distributed governance model – you’ve given different sub groups or units some level of responsibility for their part of the website.
But doing distributed governance well is hard. In this presentation I’ll share a model of collaboration, empowering units and individuals to successfully execute digital strategy, without necessarily having to become web experts. It involves creating a playbook, toolkit and training curriculum to better equip leaders and website owners across the organisation.
1. Templates and CMS training are utilities – necessary infrastructure – but they’re not strategy. Your website owners and content contributors need strategy and process too.
2. What goes into a good playbook, toolkit and training to equip owners and contributors with strategy and process.
3. Practical first steps to adopt this model in your organisation.