Breakout 1b: Under the Influence: Making Social Media Communities Part of Your Content Strategy


Creating an effective content strategy requires us to know as much as possible about our target audiences. Identifying the influential members of an online community can help us decide what to talk about, how to talk about it, and how to get much wider exposure – but how do we know we’re reaching the right people?

This session will explore an analytical way of finding influencers, look at how these people behave online, and use this to develop an evidence-based approach to developing community outreach for content strategy.

Key takeaways

1. Learn about using a range of online tools to identify influencers and designing a methodology for using them
2. Examples of how to map these communities in a visually appealing – as well as meaningful – way
3. Discover how to turn this information into a resource for your content strategy

Breakout Session