With the proliferation of digital channels the challenge of engagement has never been greater for universities and colleges. But the fear of coming across as the dad dancing at the wedding forever hangs over us. Not to mention the ever-increasing competition for students’ time and attention as the amount of content online doubles every two years. Getting it right means really listening to our students. So that’s exactly what we’re going to do in this session.
We’ll listen to a panel of students as they share their digital habits, use of social media and other channels, and discuss what content they really love. Reflecting on the University of Lincoln’s student-led approach to the Student Life Initiative, we will also discuss the students’ role in creating and editing content, and the impact this has had on their own studies, skills and university lives.
Chaired by Tom Wright, Director of Digital Student Life, the session will also give practical tips on how to develop a student-led approach to content along with solutions to issues of governance, quality control and the practical challenges of how you manage and reward students for their work.
1. Valuable insights into how students are using social media and digital tools and what kind of content they find engaging
2. Practical solutions to the challenges of setting up and running a student content creation initiative
3. Creative content ideas that students will find genuinely engaging