Breakout 3c: How to Get Everyone in Your Organisation Writing Effective Digital Copy (and Enjoying it)


The opportunity to create and manage great digital content right across our organisations is massive, yet so often we either daren’t trust people to do it, or we can’t get them to deliver.

Writing for the web is a skill. That means we can teach it. To people who don’t think they’re writers. To people who are convinced that they are. Even to academics. Teaching web writing as a new and discrete skill empowers everyone in your organisation to make effective content. But what’s the best way to teach it?

This session looks at how to break web writing down so that people understand what works online. We’ll explore what else people need to feel confident to write, and how you can devolve content creation in a way that doesn’t send your online estate straight to the underworld.

Key takeaways
1. Discover the fundamental principles behind effective digital writing
2. Learn how to convince academics (and other challenging characters) to write in plain, readable language
3. Find out how to support people in their writing so that you can trust them to do a great job

Breakout Session