Keynote: Small Bets, Big Payoffs: How to Create Change Through Experimentation

The Auditorium
It’s often difficult to create change and get buy-in from all levels of a complex organization. But, as communicators and content strategists, we have an amazing set of tools that empower us to resolve nagging issues and find pioneering, creative solutions. But, where do you start?
In my keynote presentation, I’ll describe how making small bets can lead to big payoffs. Through sharing examples of projects and ideas that led to major organizational change, I hope to provide a framework for starting small but thinking big.