Keynote: Ready, Steady, Go! Getting To Where We Need To Be

The Auditorium

Buzzing with ideas, and raring to go, let’s take a moment to take stock of your next steps in embedding a winning content strategy in your organisation. In this session, ContentEd Founder and Chief Content Strategist at Pickle Jar Communications, Tracy Playle, will draw on her experience of working with over 160 education organisations on their content challenges to help you to consider:

– How ready you and your organisation are in order to make strides forward with your content strategy
– How to gain a steady and cohesive position to really make your content strategy work for you
– How to get going from here and identify your priorities and next steps.

Through the session we’ll explore Tracy’s 10-pillars of excellent content strategy practice, and ask some of the big questions that we need to grasp and meet head-on. It’s time to use content strategy to usher cultural and organisational change not just great communications, and we’ll consider how.