Amy Grace Wells loves messy, complex problems. Now a UX designer at 10up, she’s been designing interfaces, building taxonomies, and finding content solutions since 2005.
Amy Grace has worked with a variety of clients including nonprofits, higher education, B2B, publishing, and government. She has designed e-commerce solutions for Bird Watcher’s Digest, served as an expert on content strategy and information architecture for multiple state agencies at Texas A&M, and built the first comprehensive content strategy at University of South Carolina. Most recently, she worked on Department of Defense projects that serve military families.
When your organisation signs on to content-first without a good understanding of the process, chaos reigns. More organisations today see the benefit in a content-first approach to redesigns, products, etc. but struggle to bring leadership and colleagues along. This confusion causes budgets and timelines to be blown, teamwork to break down, and stakeholders to feel […]