Andrew Cassel

Social Strategist and Content Producer
Middlebury College

Andrew Cassel has been creating and curating social media content for higher ed since 2011. Cassel presents regularly about social media content best practices around the USA for: the Alaska Democrats, Perseverance Theatre; as part of the Transportation Communicators webinar series; the American Geophysical Union 2018 annual fall meeting; HigherEd Experts 2018 and 2019 Higher Ed Content conferences; the 2019 eduWeb Digital Summit; as well as full sessions at the 2017, 2018 and 2019 Higher Ed Web annual conferences.

Cassel was awarded best in track Red Stapler at the 2017 High Ed Web annual conference and is a five-time winner of Aurora Awards of Excellence from the Public Relations Society of America – Alaska including the 2018 Grand Award of Excellence. Cassel is currently the Social Strategist and Content Producer at Middlebury College.

My Sessions

Breakout 4D: Anxiety, hunger, loneliness: Real content to help real problems

There are things we don’t like to talk about on our digital channels. We usually don’t profile homeless students who are sleeping in their cars or share stories of students who can’t get enough eat before a long school day. We don’t tell prospectives that some students are so worried about passing a test that […]