Head of Digital
University of Southampton
Ayala is Head of Digital at the University of Southampton, a research-intensive university and founding member of the Russell Group in the United Kingdom. Ayala is a digital marketing practitioner who spent the past 20 years working in both in-house, freelance and agency-side roles, before joining the University of Southampton in 2017 to lead a multidisciplinary team of experts and deliver complex digital change programmes and strategies.
Under Ayala’s leadership, the University of Southampton committed in 2018 to undertake a content-first digital transformation project.
So you’ve got your big digital transformation project approved. The vision is bold, executives’ expectations are high, all eyes are on you. Now what? We don’t talk enough about what happens after project sign-off, how to help our teams when they deliver the change, and what we can do to better engage and manage […]