speaker-info

Dana Rock

Head of Marketing (Student Recruitment)
University of Nottingham

An award-winning digital communications specialist with a passion for higher education. Dana’s career has been focused on running marketing campaigns in HE and the charity sector. When she’s not cooking up campaigns, she’s running training courses and sharing her love of data, insight and innovation with colleagues.

My Sessions

Breakout 5A: Data, insight, strategy: what board games can teach us about the future of Martech

If higher education was a board game, how would you win? The first time you play a game you may just learn the rules. But as your knowledge increases, you begin to identify the strategies necessary to win. Whether by counting the cards or memorising two-letter words, gathering data is more likely to lead to […]

Track A: Making Smart Content Decisions
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