Daniel Marrable

Senior Social and Digital Media Officer
University of Glasgow

Daniel oversees UofG’s Social Media Channels which reach over 1 million people each week. Joining the University of Glasgow in 2015, Daniel has put much of his efforts into creating engaging and varying digital content that appeals to UofG’s audience locally and abroad. In 2016 Daniel was part of the team that won CIPR, HEIST & PRIDE awards: Best Use of Social Media for the promotion of UofG’s Gravitational Waves Discovery.

If he’s not running around the University with his mobile phone Steadicam; you can find Daniel brainstorming projects and mentoring his Social Media Student Officers, or providing training and advice for the university community in his ever-growing University Social Media Roundtable.

My Sessions

Breakout 2d: Planning Content that Can’t be Planned: Embracing and Embedding Reactive Approaches in your Content Strategy


Content and communication strategies force us to plan, schedule and look ahead. But how do we plan for the content opportunities that we, in fact, can’t plan for? The topical trends, the breaking news moments, or the super-special moments of direct interaction with our audiences? It’s equally important to ensure that we plan time and […]

Breakout Session