Head of Digital Experience and Engagement
Leeds Beckett University
Dougal has been Head of Digital Experience and Engagement at Leeds Beckett University for the past six years and is responsible for the delivery of all of their public digital outputs and online recruitment marketing. His time there has included two rebrands, one new CMS implementation, one complete site rebuild, one mobile app, numerous online campaigns and six A-Level results day which nearly killed him. In 2017 Leeds Beckett were the first University in the world to offer places through clearing using a chatbot and in 2018 expanded to using Amazon Alexa speach technology to do the same.
Outside of the University he is a long-suffering follower of Sheffield United and has more pairs of trainers than JD Sports.
In the education sector, driving innovation and embracing change is the norm (even though it might sometimes be slow to happen). In our roles as content and engagement professionals we should also look to emerging trends, innovations and the pressures present and ahead that shape the way in which we work and offer us challenge […]