Emma Gilmartin

Head of Social Media
University of Glasgow

Since joining the University of Glasgow in 2013, Emma has revolutionised the way the University approaches social media, putting its students and staff at the forefront of its activity. As head of the award-winning team, she oversees its strategic vision and digital content planning. She has unified the university’s online presence and led an overhaul of Glasgow’s social output – using emerging channels and live platforms to tell the UofG story, breaking world-changing news and research and growing community engagement. Emma was responsible for directing the social campaign for the University’s 2016 Gravitational Waves Discovery that saw record levels of engagement and resulted in awards from CIPR, HEIST & PRIDE and has built the University’s successful ‘UofG’ social brand.

Before life at UofG, Emma successfully established social media at the University of Aberdeen and Netball Australia with the Australian national netball team, the Aussie Diamonds, in Melbourne.

My Sessions

Breakout 2d: Planning Content that Can’t be Planned: Embracing and Embedding Reactive Approaches in your Content Strategy


Content and communication strategies force us to plan, schedule and look ahead. But how do we plan for the content opportunities that we, in fact, can’t plan for? The topical trends, the breaking news moments, or the super-special moments of direct interaction with our audiences? It’s equally important to ensure that we plan time and […]

Breakout Session