Gabriel Smy

Content Strategist

Gabriel Smy has been working with digital content for over a decade. He is currently at Zengenti, designing and building websites for higher education and local government organisations, as well as museums, emergency services and the NHS. His role is to keep client content at the heart of every project.

Gabriel’s background is in writing and communications, and he was part of the first ever content strategy forum in London when the discipline was nascent. His experience of content strategy grew at an influential web agency in Cambridge, followed by a role as head of content for a software house in Bristol. He understands both the client and agency sides of a web project.

Gabriel lives 40 years ago in a hidden pocket of Somerset where he likes nothing better than collecting footpaths with his dog.

My Sessions

Breakout 3c: How to Get Everyone in Your Organisation Writing Effective Digital Copy (and Enjoying it)


The opportunity to create and manage great digital content right across our organisations is massive, yet so often we either daren’t trust people to do it, or we can’t get them to deliver. Writing for the web is a skill. That means we can teach it. To people who don’t think they’re writers. To people […]

Breakout Session