speaker-info

John Ferguson

Head of Content and Channels
Sheffield Hallam University

John is Head of Content and Channels at Sheffield Hallam University. He leads the team responsible for the development of marketing content across all platforms as well as heading up the delivery of the new University website – driving forward a long-term strategy for embedding a digital culture across the organisation. Prior to working at Sheffield Hallam, John managed the Design team at multinational mass media and information firm Thomson Reuters.

My Sessions

Breakout 2D: Developing a university content strategy: six key questions

As a large university communicating to numerous audiences with differing needs, we recognised the need for a content strategy framework that empowered teams to develop individual strategies that joined up into an overarching plan.  This session will describe the process of developing a framework, the key questions involved, the implementation process as well as the […]

Track D: Embedding Strategic Thinking
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