Laura-Jane Gould

Head of Brand Marketing
University of Derby

Laura-Jane Gould is Head of Brand Marketing at the University of Derby. She has over 15 years experience specialising in brand marketing across a range of B2B and B2C environments. Now working in HE, LJ applies her knowledge and expertise to take a results-driven, content-led approach to integrate a digital and traditional media mix that maximises impact.

My Sessions

Breakout 4A: Planning, delivering and measuring rich media content using a research-based approach

Biosphere Green

Share your feedback on this session From authentic student vlogs, to experiential virtual tours, to high production value brand films, you’ll learn about how a research-based approach to the planning, delivery and measurement of a wide range of rich media content can transform a university’s content. Vicky Hayhurst, Commercial Director, Revolution Viewing, will be joined […]

Track A: Making Smart Content Decisions