Head of Brand Marketing
University of Derby
Laura-Jane Gould is Head of Brand Marketing at the University of Derby. She has over 15 years experience specialising in brand marketing across a range of B2B and B2C environments. Now working in HE, LJ applies her knowledge and expertise to take a results-driven, content-led approach to integrate a digital and traditional media mix that maximises impact.
From authentic student vlogs, to experiential virtual tours, to high production value brand films, you’ll learn about how a research-based approach to the planning, delivery and measurement of a wide range of rich media content can transform a university’s content. Vicky Hayhurst, Commercial Director, Revolution Viewing, will be joined by Laura-Jane Gould, Head of Brand, […]