Head of Brand Marketing
University of Derby
Laura-Jane Gould is Head of Brand Marketing at the University of Derby. She has over 15 years experience specialising in brand marketing across a range of B2B and B2C environments. Now working in HE, LJ applies her knowledge and expertise to take a results-driven, content-led approach to integrate a digital and traditional media mix that maximises impact.
Share your feedback on this session From authentic student vlogs, to experiential virtual tours, to high production value brand films, you’ll learn about how a research-based approach to the planning, delivery and measurement of a wide range of rich media content can transform a university’s content. Vicky Hayhurst, Commercial Director, Revolution Viewing, will be joined […]