Dr. Liz Gross is a data-driven researcher who specializes in creating entrepreneurial social media strategies in higher education. Her professional superpower is to embolden colleges and universities and help them launch modern market research strategies using social listening.
Teaching is Liz’s passion and she brings that to colleges and universities as the founder and CEO of Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives.
As the global perspective on test taking changes and universities increasingly focus on recruiting students at the graduate and professional levels, marketers must use new sources of lead generation to meet enrollment targets. More and more, marketers are turning to content marketing to organically capture prospective student information through the use of value-based content like […]