Liz Gross

Campus Sonar

Dr. Liz Gross is a data-driven researcher who specializes in creating entrepreneurial social media strategies in higher education. Her professional superpower is to embolden colleges and universities and help them launch modern market research strategies using social listening.

Teaching is Liz’s passion and she brings that to colleges and universities as the founder and CEO of Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives.

My Sessions

Breakout 3A: How to use social listening to uncover audience insights for effective content marketing

Biosphere Green

Share your feedback on this session As the global perspective on test taking changes and universities increasingly focus on recruiting students at the graduate and professional levels, marketers must use new sources of lead generation to meet enrollment targets. More and more, marketers are turning to content marketing to organically capture prospective student information through […]

Track A: Making Smart Content Decisions