Head of Content
Mark holds a PhD in English Literature, specialising in C18 travel writing (feel free to ask him). His own journey has passed through various research and teaching roles at different UK universities, before arriving at FindAUniversity in 2014 where he leads the content team: informing, engaging with and advocating on behalf of prospective postgraduate students. He is also a regular speaker on student recruitment and education policy.
All content succeeds by understanding and meeting the information needs of its audience. Research into the habits and aspirations of ‘Generation Z’ and associated audience personas provide education content marketers with a short-hand for anticipating these needs – up to a point. This session will present a case study for dealing with audiences for whom […]