Martin Sickafoose

Vice President, Digital Strategy
Purdue University Alumni Association

Martin has spent the last 27 plus years working for a variety of design groups, and companies, in several creative roles. The last 12 years of his career have been with Purdue University focused on enhancing the web, social and mobile presence for the College of Engineering from 2005 to 2009, and the University from 2009 to 2017.

Since introducing the latest strategic framework for the university websites in 2014, Purdue has increased its website sessions from 8 million to 37 million, and become the 1,147th most popular website globally (via Alexa rankings). In 2017, Martin joined the Purdue Alumni Association to lead digital strategy for the association.

Martin is on the Board of Directors for HighEdWeb, a professional association for digital professionals, and has spoken at several national conferences on topics around social media giving and crisis communications, and using data to improve website user experiences.

My Sessions

Breakout 2A: With great power comes great responsibility – using data responsibly

Salisbury Suite

Share your feedback on this session We live in a world where everything we do is captured as a datapoint. From shopping online and in-person, to attending events or just searching for the best television to buy, movie to watch and even person to date. In the age of GDPR, how do we use all […]

Track A: Making Smart Content Decisions