Emerging & Interactive Media
Texas A&M University
Michael is passionate about telling the Texas A&M University story in innovative and disruptive ways through emerging technologies and well-designed brand experiences. Growing up in Aggieland, he has worked as a student tour guide, was part of the team who revamped admissions marketing, and now works for the Division of Marketing & Communications doing whatever crazy ideas he can get away with. When he isn’t at his desk, he is travelling and writing about flag design.
With emerging tech, audiences can now have interactive brand experiences on their own time and in their own homes. On the new digital battlefield, the race is on to see who can integrate immersive storytelling and other new tech into the traditional digital/social marketing mix. From the comfort of their couch or high school counselling […]