Director of Content Strategy
Mike Petroff is Director of Content Strategy at Harvard University, where he works to connect stories, data, and action through the University’s digital and social channels. His role is focused on finding innovative and effective ways to bring Harvard stories to the world through digital platforms.
Before joining Harvard University, Mike led web marketing and content development for the Admissions Office and online recruitment efforts for Emerson College. He also led the College’s first social media strategy implementation.
It’s often difficult to create change and get buy-in from all levels of a complex organization. But, as communicators and content strategists, we have an amazing set of tools that empower us to resolve nagging issues and find pioneering, creative solutions. But, where do you start? In my keynote presentation, I’ll describe how making small bets […]