Chief Knowledge Officer
Rahel Anne Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences.
Rahel runs the Content, Seriously meetup and teaches in the Content Strategy Master’s Programme at FH-Joanneum in Graz, Austria. She is co-author of Content Strategy: Connecting the dots between business, brand, and benefits (XML Press, 2013), co-editor of The Language of Content Strategy (XML Press, 2014), and working on two industry books, Content that Scales, and The Language of Content Design.
In the education sector, driving innovation and embracing change is the norm (even though it might sometimes be slow to happen). In our roles as content and engagement professionals we should also look to emerging trends, innovations and the pressures present and ahead that shape the way in which we work and offer us challenge […]