Head of Digital, University of Bath
Rich is Co-Chair of the conference. Rich is Head of Digital at the University of Bath where he leads a multi-disciplinary team of editors, designers and developers responsible for bath.ac.uk.
For the past ten years, he has led on digital content efforts at top-ranking English universities. Most recently he has led an ambitious programme to transform the University’s digital marketing and communications platforms.
Co-founder of Bath’s first content meet up, Rich regularly talks about his experience of adopting an Agile approach to content development, Content Strategy and User Experience design.
Rich loves Lego and cats.
Getting information to the right people, at the right time in the right way without recreating it is a fundamental principle of content strategy. In the last five years, higher education has embraced content strategy; however, few institutions have adopted structured content like other industries. In this session, you’ll learn what structured content is and […]