Senior Marketing Business Partner
Sheffield Hallam University
Richelle is the Senior Marketing Business Partner at Sheffield Hallam University. She leads on the development and implementation of the University’s Content Strategy across Marketing teams. In addition, she is the marketing lead responsible for enhancing the University’s reputation with all key audiences. Prior to working at Sheffield Hallam Richelle led on Marketing Planning and Strategy for HSBC’s Foreign Exchange offer covering 42 regions globally.
As a large university communicating to numerous audiences with differing needs, we recognised the need for a content strategy framework that empowered teams to develop individual strategies that joined up into an overarching plan. This session will describe the process of developing a framework, the key questions involved, the implementation process as well as the […]