Head of Strategic Marketing
Sheffield Hallam University
Richelle is the Head of Strategic Marketing at Sheffield Hallam University. She leads on the development and implementation of the University’s Content Strategy across Marketing teams. In addition, she is the marketing lead responsible for enhancing the University’s reputation with all key audiences. Prior to working at Sheffield Hallam Richelle led on Marketing Planning and Strategy for HSBC’s Foreign Exchange offer covering 42 regions globally.
Share your feedback on this session As a large university communicating to numerous audiences with differing needs, we recognised the need for a content strategy framework that empowered teams to develop individual strategies that joined up into an overarching plan. This session will describe the process of developing a framework, the key questions involved, the […]