Head of Content
Robert is Head of Content for GatherContent, the Content Operations Platform. He develops, implements, measures, and refines their content strategy, works with the product team on UX, conducts customer research projects, is editor in chief of the GatherContent blog, creator of their content style guide and leads on all of their community and educational resources. He is a journalism graduate, ex-BBC audience researcher, published author and former studio and project manager.
Robert has written for leading web publications Net Mag, 24 Ways, Smashing Magazine, WebTuts, Content Marketing Institute and UX Booth.
With efficient content operations, an organisation will have a repeatable and scalable approach to creating effective content. In this talk, Robert Mills outlines some of the key elements of ContentOps, including clear workflows, and content style guides. Drawing from research with universities across the world, Rob will share practical advice and techniques to help teams […]