Head of Research
Pickle Jar Communications Ltd
Robert is Head of Research at UK-based content strategy consultancy Pickle Jar Communications. He primarily works on behalf of clients in the education and charity sectors, where he is responsible for all aspects of information-gathering, audience research, user testing, and general data geekery.
Clients who have benefited from Robert’s expertise include UCL, Goldsmith’s, University of London, the Open University, and Bocconi University in Milan.
Before joining Pickle Jar, Robert worked on content creation and digital communications in the aviation industry. He doesn’t have any spare time because he’s got twin babies and a toddler, but if he did he’d spend it playing jazz on the trombone and building Lego.
The most vital element of content strategy is knowing your audience – who they are, what they do, what they think they want, what they actually need… Sometimes we already have this information. Other time we need to carry out new research to get the insights we need. But wherever that data comes from, the […]