Head of Research
Pickle Jar Communications Ltd
Robert is Head of Research at UK-based content strategy consultancy Pickle Jar Communications. He primarily works on behalf of clients in the education and charity sectors, where he is responsible for all aspects of information-gathering, audience research, user testing, and general data geekery.
Clients who have benefited from Robert’s expertise include UCL, Goldsmith’s, University of London, the Open University, and Bocconi University in Milan.
Before joining Pickle Jar, Robert worked on content creation and digital communications in the aviation industry. He doesn’t have any spare time because he’s got twin babies and a toddler, but if he did he’d spend it playing jazz on the trombone and building Lego.
Creating an effective content strategy requires us to know as much as possible about our target audiences. Identifying the influential members of an online community can help us decide what to talk about, how to talk about it, and how to get much wider exposure – but how do we know we’re reaching the right […]